Avi Arad Wants to Create Real ... Robosapiens?
- By Melissa Wilson
- Published 05/20/2007
- Movies
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Melissa Wilson
View all articles by Melissa WilsonThere will, of course, be plenty of Toby models available at Target and Walmart to accompany the film's release.
Arad said, "With 'Bratz,' distributors took a calculated leap of faith with us, and now we're asking them to do it again. I go after intellectual properties, whether they are comics, videogames or toys, and it's about finding the right things with cinematic value, to make movies that have some kind of brand awareness."
(Source: Variety)
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