Riding the coattails of box office success, Marvel is expanding its partnership with SEGA to include new titles for its video game lineup, according to the official press release. This comes on the heels of an announcement that "Iron Man" the movie will also see the light of day as "Iron Man" the videogame in May 2008. Next on the lineup is an Incredible Hulk game to tie-in with the upcoming Edward Norton flick. Afterwards, Captain America and Thor will show their faces, Cap with a movie deal, Thor probably announcing one soon.

“Video games are an ideal medium to showcase the appeal and excitement of our Super Hero franchises,” said David Maisel, Chairman, Marvel Studios. “SEGA is one of the industry’s most innovative game developers and we are thrilled to partner with them to bring Captain America, The Incredible Hulk and Thor to the video gaming arena. These franchises represent three of Marvel’s most popular characters and lend themselves to captivating game play. We have already seen SEGA’s passion for the Marvel Universe through the early development of the Iron Man video game, and we look forward to working closely with them over the next few years to maximize the potential of these franchises in the interactive entertainment space.”