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- Supernatural and Smallville's February Hiatus
- Home
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- Supernatural and Smallville's February Hiatus
- Home
- Television
- Supernatural
- Supernatural and Smallville's February Hiatus
Supernatural and Smallville's February Hiatus
- By CP Cochran
- Published 02/3/2009
- Television
-
Rating:




Supernatural and Smallville delay to March
BuddyTV reports that Supernatural and Smallville, two of The CW's anchor shows, will be on hiatus after their February 5 episodes. They will return on March 5.
The reason for the break? February sweeps is normally the time when networks use ratings to set the cost of advertising spots. However, because the deadline for all television signals to switch over from analog to digital was originally set for February 17, the sweeps period got moved off to March. The DTV Delay Act, which pushes the digital transition date off to June 12, goes to a vote in the House on Wednesday.
Whether the transition date moves to June or stays in February, networks have moved their sweeps month and are saving episodes to air at a time when they're sure to get the widest audience. The analog to digital conversion delay was proposed because many households did not yet have the converter box. Once the switch happens, any televisions without digital reception capability will be unable to get any signal at all. The networks are favoring the June date, since it will fall after the TV seasons are over, and there were concerns that the February switch date would hurt already struggling ratings.
Sources:
BuddyTV
Associated Press
Wired
The reason for the break? February sweeps is normally the time when networks use ratings to set the cost of advertising spots. However, because the deadline for all television signals to switch over from analog to digital was originally set for February 17, the sweeps period got moved off to March. The DTV Delay Act, which pushes the digital transition date off to June 12, goes to a vote in the House on Wednesday.
Whether the transition date moves to June or stays in February, networks have moved their sweeps month and are saving episodes to air at a time when they're sure to get the widest audience. The analog to digital conversion delay was proposed because many households did not yet have the converter box. Once the switch happens, any televisions without digital reception capability will be unable to get any signal at all. The networks are favoring the June date, since it will fall after the TV seasons are over, and there were concerns that the February switch date would hurt already struggling ratings.
Sources:
BuddyTV
Associated Press
Wired
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Comments
Comment #1 (Posted by Dan)
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You're actually only partially correct on the reason for the digital delay.
The government blew their cash wad already and decided they couldn't afford to keep their word on the digi-converter box coupons.
Comment #2 (Posted by Mandy)
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Thank you for simply letting me know when to expect upcoming new episodes to my two fav shows- I have checked so my diff sites for the latest sched with no avail, but your artical was straight to the point with an informed reasoning of the shows temp "hiatus" - thank you for the update!!
Comment #3 (Posted by Julie)
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Both shows were already getting excellent ratings, so I dont know if this is such a good excuse for pushing things up a few weeks again... As awesome as Supernatural is going right now I doubt the ratings will drop (they keep getting better and better, After School Special having received the best ratings ever!)
Oh well... longer we wait shorter will be summer hiatus (that is, if we get a season 5)
Comment #4 (Posted by an unknown user)
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thankyou. this helped. i am also hoping however that during this time Erki Kripke will be able to establish whether or not there will be a season six of supernatural. To me this seems like the perfect time to decide and go through possible story lines. keeping my fingers crossed.
