Starting Sunday, CBS is going to make content available for download via the Sprint TV platform, reports Reuters. Full-length episodes of "Jericho" and live nightly mobilecasts of "CBS Evening News With Katie Couric" will be the first things available for customers, but more are in the works, including clips from shows in the "CSI" franchise, "Survivor," "The Late Show With David Letterman," "Entertainment Tonight" as well as classic episodes of "The Brady Bunch" and "I Love Lucy."

The ultimate goal is the same as everyone else's: the best saturation of media in the market. With this week's announcement of NBC Universal and News Corporation taking NBC's and Fox's content online for free, this is just one more move in a giant game where we haven't even seen the entire board yet.