A long-anticipated project between Seth McFarlane (creator of Family Guy) and Google is set to roll next month. Rather than sell downloads (a la iTunes) or put video on a static Web site for download (a la Dr. Horrible), Google will push the project, "Seth MacFarlane’s Cavalcade of Cartoon Comedy" out to thousands of predetermined web sites with Adsense already on them.

Web site owners will not need to do anything except be selected and presumably have ad blocks on their site in the right size. Google will automatically serve the video to adsense blocks, the same way they deliver video ads and movie trailers now to chosen sites.

The cartoons will feature preroll ads ("watch the advertisement before you watch the 'toon") before the cartoon clips play. One intriguing note is that Burger King has made a deal for ads that McFarlane actually created. You know that creepy Burger King, umm, King? He's even creepier when drawn by McFarlane.

I'm looking forward to seeing these -- I suspect they'll be quite successful as they'll be advertisements people will actually want to look at.

Source