The CW Orders More "Supernatural"
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CP Cochran
By CP Cochran
Published on 02/12/2008
The CW orders more episodes of Supernatural, as a word-of-mouth fan campaign gets under way...
The Winchesters will continue to fight the good fight
In anticipation of the end of the strike, networks including The CW are
putting in new episode orders. As reported in TV
Week, The CW has ordered five or six new episodes of Supernatural,
probably to air in April. The series is halfway through the
last of its four pre-strike episodes running in February. The next two
episodes of Supernatural air February 14 and February 21, Thursdays at
9 pm on The CW.
The CW had previously announced that after the pre-strike episodes run out, starting February 28 the freshman horror comedy Reaper would take Supernatural's Thursday night slot (with no reruns for Supernatural, a puzzling decision). The network is also ordering more episodes of Reaper, and it's not clear yet if Supernatural will stay in its current time slot after all or get a new one for the rest of the season.
Either way, the order for new episodes is great news for the show's fans. Supernatural has always existed "on the bubble" -- its ratings are strong enough for The CW to keep, but it averages around 3 million viewers a week. Last week's "Dream A Little Dream of Me" pulled in around 2.6 million viewers, despite it being a strong episode, emotionally powerful and imaginative. Supernatural remains the best show not enough people are watching despite its effective blend of drama, humor and creepy special effects, and impressive performances from two charismatic leads, Jensen Ackles and Jared Padalecki. Each week the Bros. Winchester take on the likes of ghosts, shapeshifters, werewolves, and demons, while the most difficult battles they face are the emotional ones.
The show's fans aren't taking any chances. The fansites supernatural.tv and WinchesterBros.com have jointly launched the "Supernatural Will Not Get Lost" campaign. Supernatural is currently scheduled against ratings giants such as CSI and Lost. In an effort to raise awareness about the show, the fans have a multi-phase campaign under way, which includes contacting the network and the news media, as well as a word-of-mouth grassroots effort to remind viewers to watch the show. For more information, check out the supernatural.tv or the WinchesterBros.com websites.
Sources:
TV Week
TV By the Numbers
The CW had previously announced that after the pre-strike episodes run out, starting February 28 the freshman horror comedy Reaper would take Supernatural's Thursday night slot (with no reruns for Supernatural, a puzzling decision). The network is also ordering more episodes of Reaper, and it's not clear yet if Supernatural will stay in its current time slot after all or get a new one for the rest of the season.
Either way, the order for new episodes is great news for the show's fans. Supernatural has always existed "on the bubble" -- its ratings are strong enough for The CW to keep, but it averages around 3 million viewers a week. Last week's "Dream A Little Dream of Me" pulled in around 2.6 million viewers, despite it being a strong episode, emotionally powerful and imaginative. Supernatural remains the best show not enough people are watching despite its effective blend of drama, humor and creepy special effects, and impressive performances from two charismatic leads, Jensen Ackles and Jared Padalecki. Each week the Bros. Winchester take on the likes of ghosts, shapeshifters, werewolves, and demons, while the most difficult battles they face are the emotional ones.
The show's fans aren't taking any chances. The fansites supernatural.tv and WinchesterBros.com have jointly launched the "Supernatural Will Not Get Lost" campaign. Supernatural is currently scheduled against ratings giants such as CSI and Lost. In an effort to raise awareness about the show, the fans have a multi-phase campaign under way, which includes contacting the network and the news media, as well as a word-of-mouth grassroots effort to remind viewers to watch the show. For more information, check out the supernatural.tv or the WinchesterBros.com websites.
Sources:
TV Week
TV By the Numbers