With the Lunar New Year, Valentine's Day, and Black History Month upon us, timing is everything as toon schedulers scramble to capitalize. There's a lot of movement behind the scenes at Cartoon Network, which may mean big changes for 2008.
Premieres. Ben 10: Alien Forces will attempt the dangerous time-skip maneuver by adding five years to the popular kid hero. We'll see how Ben manages the alien-shifting Omnitrix (with ten new aliens to morph into), teenage years, and new enemies this coming spring. Look out too for two Brit imports, the currently airing
The Mr. Men Show and the upcoming
Chop Socky Chooks. Tune in for the brilliant mixed media CN ad "Rap" directed by
Shilo and featuring eleven-year-old rapper Elijah.
Despite the ads to the contrary, new
Chowder episodes were pulled in favor of reruns. Creator C.H. Greenblatt offers the chef apprentice's purple and lavender patterns for fan-artists to entertain themselves in the meantime (source:
Nerd Armada).
CN's Valentine's Day marathon will be hosted by Chowder starting at 6:00 pm ET on the 14th. The love fest includes episodes from
Chowder,
Foster's Home for Imaginary Friends (the classic "Frankie My Dear..."),
The Grim Adventures of Billy and Mandy,
Camp Lazlo, and
Ed, Edd, n Eddy.
The third annual
Kids in the Kitchen initiative is scheduled for CN's "Get Animated" program for National Nutrition Month this March. The Junior Leagues, the USDA, and CN are among several partners in the month-long program hitting the airwaves and the streets in Canada, Mexico, U.K. and U.S.
On the business side, Turner Broadcasting has been promoting and outright luring executives for its new Animation,Young Adults & Kids Media group, which oversees CN and its sister companies. Several positions have been filled since last May, including top execs from Nickelodeon.
The company is also making deals in emerging web-based markets. Its deal with
Outblaze in Asia will bring CN brands to "interactive" formats such as games, IM and blog networks, and video creation. Likewise its sister channel Adult Swim has signed up with
Artificial Life to develop games for mobile devices, in tandem with their (in)famous web-based offerings. These ventures will be interesting additions to existing fandom networks, particularly for kids.