Entrants will be judged on the presentation of a pre-provided script as well as their enthusiasm and credibility, articulation, and ultimately, they will be selected on the quality of their overall submission. The contest is open to any U.S. resident who is at least 18 or older unless otherwise indicated in the official rules. Entries must be submitted by February 23, 2007. The two winners will be tasked with creating videos that will offer breaking Spider-Man news, information, and special promotions across the Web at least once a week leading up to the release of Spider-Man 3 on May 4.
Dwight Caines, Executive Vice President of Worldwide Digital Marketing Strategy for the Columbia TriStar Motion Pictures Group, said, "Since we launched the first Spider-Man film in 2002, we have used the internet in exciting and innovative ways to reach our core fans with news and information about the upcoming movies. With Spider-Man 3, we are taking our commitment to the online community to a whole new level. This is the largest digital campaign we've ever attempted and the Spider-Man Movie Network is its backbone. The "Face of the Fan" contest is just one part of a very aggressive interactive campaign that we will be rolling out in the coming weeks to support this franchise."
Grouper president and co-founder Josh Felser said, "Grouper is making it possible for fans to display their creative acumen as passionate followers of Peter Parker and the continuing adventures of Spider-Man. With this contest we are demonstrating the power of engagement that user-generated video offers, while enhancing our mission to reward the best user-generated video on the Web."